---
title: "How can I reduce MAU’s? (Monthly Active Users)"
slug: "how-can-i-reduce-maus-monthly-active-users"
updated: 2026-10-26T16:44:03Z
published: 2026-10-26T16:44:03Z
canonical: "help.userflow.com/how-can-i-reduce-maus-monthly-active-users"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.userflow.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How can I reduce MAU’s? (Monthly Active Users)

Here are a few strategies you can implement.

To lower or limit your **Monthly Active Users (MAUs)**, :

1. **Send a `user_id` for every user.** This has the biggest effect. Without it, Beamer counts each browser and device as a new user, so one person can count several times. Pass the same `user_id` for a person on every device. See [How to send user data to the Beamer script](/beamer/docs/how-to-send-user-data-to-the-beamer-script).
2. **Load Beamer only after login.** Don’t embed Beamer on public pages or pages people reach before logging in, so casual visitors aren’t counted.
3. **Keep bots and automated tests out.** Status monitors and test scripts that load pages with Beamer count as users. Either don’t initialize Beamer for them, or give the automated user one fixed `user_id` so it counts once.

### Additional Context:

**Unique Users vs Unique Loads**: Unique users are counted based on user identity, not page loads. If the same user accesses your app from different devices but uses the same **user_id**, they will be counted as one unique user. However, without a **user_id**, Beamer relies on cookies to track users, which may result in counting the same user on different devices or browsers as multiple users, thereby increasing your MAU. Check out [this guide](https://www.getbeamer.com/help/how-are-monthly-active-users-calculated?__hstc=127017042.e71ec6c45d31faba867722ce2938b50c.1730978657778.1732610499370.1732612357120.30&__hssc=127017042.79.1732612357120&__hsfp=1669205919) to know more.