---
title: "Funnel Analysis"
slug: "funnel-analysis"
updated: 2026-05-14T17:46:14Z
published: 2026-05-14T17:46:14Z
canonical: "help.userflow.com/funnel-analysis"
stale: true
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.userflow.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Funnel Analysis

<p>Funnel Analysis shows you exactly where users drop off as they move through a process in your product — so you can identify friction points, measure the impact of improvements, and prioritize what to fix first.</p>

<p>Funnel Analysis is part of Userflow's <strong>Product Adoption Insights</strong> suite. You create funnels in Chart Builder, alongside Usage Analysis charts and Group By segmentation.</p>

<h2>What you can analyze</h2>

<ul>
<li><strong>Conversion optimization:</strong> Find which steps have the highest drop-off rates so you know where to focus improvement efforts.</li>
<li><strong>User experience insights:</strong> Identify friction points where users struggle or abandon a process.</li>
<li><strong>Performance tracking:</strong> Measure how product changes affect conversion rates over time.</li>
<li><strong>Segmentation:</strong> Compare how different user groups move through the same funnel.</li>
</ul>

<h2>Creating a funnel</h2>

<ol>
<li>Select <strong>Charts</strong> from the sidebar and click <strong>Create chart</strong>.</li>
<li>Enter a name for your chart.</li>
<li>Select <strong>Funnel</strong>.</li>
<li>Click <strong>Select event</strong> to choose the first step in your funnel.</li>
<li>(Optional) Enter a display name for this step.</li>
<li>(Optional) Click <strong>Add condition</strong> to filter this step by specific event attributes (e.g., a specific page URL for a Page Viewed event).</li>
<li>Click <strong>Add Step</strong> and repeat for each subsequent step. You can add up to 10 steps.</li>
<li>Select <strong>User funnel</strong> or <strong>Company funnel</strong> to switch the data view.</li>
<li>Click <strong>Save chart</strong>.</li>
</ol>

<blockquote><p><strong>Note:</strong> Only event attributes can be added at the step level. User and company attributes apply at the global level — use Global filters for those.</p></blockquote>

<h2>Reading funnel data</h2>

<p>The table below the chart shows for each step:</p>

<table>
<thead>
<tr><th>Column</th><th>What it means</th></tr>
</thead>
<tbody>
<tr><td>Number</td><td>Users who completed this step</td></tr>
<tr><td>% Completion</td><td>% of step-1 users who reached this step</td></tr>
<tr><td>% Step Completion</td><td>% of previous-step users who reached this step</td></tr>
<tr><td>Drop-offs</td><td>Users who exited at this step</td></tr>
<tr><td>% Drop-off</td><td>% of step-1 users who exited at this step</td></tr>
<tr><td>% Step Drop-off</td><td>% of previous-step users who exited at this step</td></tr>
</tbody>
</table>

<p>Hover over any bar in the chart to see the callout data for that step.</p>

<h2>Exporting funnel data</h2>

<p>You can export the users at any funnel step to CSV for targeted follow-up or analysis in other tools.</p>

<ol>
<li>Hover to the right of the step you want to export data for and click the export icon.</li>
<li>Select the <strong>Reached step</strong> or <strong>From prev. step</strong> tab.</li>
<li>Click <strong>Export users as CSV</strong>.</li>
</ol>

<h2>Global filters</h2>

<p>Apply global filters to focus your funnel on a specific subset of users or companies. Click <strong>Add global filter</strong> in the upper right to filter by user or company attributes and segments.</p>