Monthly Active Users are calculated as the number of unique users who access any page where ’s script is embedded or on the standalone page in a given month. We don’t charge for inactive users who might be in your database but don’t sign in or visit your website during a given month.
How do you differentiate unique users? With Beamer, you have the option to track and process user data using standard parameters like user_id. This is a unique identification value that will help to track a user even if the other data parameters are changed such as logging on from a different device and ensure that it only counts as a single user, not multiple. We use this user_id to count your Monthly Active Users and it can help you understand what your users want and how they interact with your content (views, clicks, feedback, and more).If not, by default, Beamer will rely on a cookie stored in the browser to identify unique users. This approach is less reliable because:
Users can clear their browser’s cookies.
The same user can connect from different browsers/devices and each new device or browser that they access Beamer on will count towards your Monthly Active User count.
What happens if I exceed my MAU limit?
If you go over your plan’s Monthly Active User limit, the additional usage is billed at $50/month per 5,000 additional MAUs. Going over your MAU limit doesn’t restrict your account — Beamer keeps running and you keep full access.
When you’re approaching or over your limit, Beamer shows your current MAU usage in the dashboard header and surfaces an upgrade prompt in the top bar of your changelog standalone page. For the full picture, see What happens if I exceed my plan’s limits?
Going over your limit and having an unpaid invoice are two different situations. Overage is billed and changes nothing about what you can do. An unpaid invoice does restrict your account — see What happens if my Beamer payment is past due?