UTM parameters are a set of query string parameters appended to URLs to track the performance of campaigns in Google Analytics and other analytics platforms. They provide detailed insights into how visitors interact with your content and where they come from.
Common UTM parameters
utm_source: Identifies the source of the traffic (e.g., Google, Facebook, newsletter).
utm_medium: Describes the medium through which the traffic came (e.g., email, CPC, banner).
utm_campaign: Names the specific campaign or promotion (e.g., summer_sale, product_launch).
utm_term: Used for tracking paid search keywords (optional).
utm_content: Differentiates between similar content or links within the same campaign (optional).
Example
Normal Link: https://www.example.com/post-title
Link with UTM Parameters: https://www.example.com/post-title?utm_source=facebook
Adding UTM parameters to posts
Select Settings > Widget > Post Settings from the sidebar.
Turn the toggle switch on for the Add UTM parameters to links in your posts option.
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Note: This applies to all links, including the call-to-action (CTA) in all posts.
Click Save Settings.