This guide walks through how to use Product Adoption Insights to answer common product questions. It assumes you've already set up No-code Event Tracking and have events firing. If you haven't done that yet, start there.
Common questions PAI can answer
Where are users dropping off in my onboarding flow?
Which plan tier has the highest feature activation rate?
How many users completed [key action] in the last 30 days?
Which users haven't activated a core feature yet?
How did my product change affect engagement?
Which tool to use
Question type | Use this |
|---|---|
"How many users did X over time?" | Chart Builder — Usage Analysis |
"Where do users drop off in a process?" | Chart Builder — Funnel Analysis |
"How does behavior differ between segments?" | Chart Builder + Group By |
"I want to monitor several metrics at once" | Dashboards |
"I want to target users who did/didn't do X" | No-code Event Tracking → Flow conditions |
Answering "where do users drop off?"
Use Funnel Analysis for drop-off questions.
Go to Charts and click Create chart.
Select Funnel analysis.
Add each step in the user journey as a separate step in the funnel. Example: Step 1 = "Signed up" event, Step 2 = "Created project" event, Step 3 = "Invited teammate" event.
Set your time range using the global filter.
Read the % Step Drop-off column to see where the largest loss happens.
What to do with drop-off data:
A high drop-off at Step 1→2 suggests friction immediately after sign-up. Check whether your onboarding flow is targeting the right users.
A high drop-off mid-funnel often points to a specific feature or step that's confusing. Use Userflow Flows to add guidance at that point.
Export the users who dropped off at a specific step (hover right of the step → export icon → Export users as CSV) to follow up directly.
Answering "which segment performs best?"
Use Usage Analysis with Group By.
Create a Usage Analysis chart for the event you want to analyze.
In the chart configuration panel, click Group By.
Select the attribute to segment by — for example, Plan Type, Company Size, or Region.
The chart splits into separate lines/bars for each attribute value.
Tips:
Group By shows up to the top 10 values by volume. Remaining values appear as "Other."
Combine Group By with a global filter to narrow your dataset first.
Building a monitoring dashboard
Go to Dashboards and click Create dashboard.
Give your dashboard a name (e.g., "Onboarding Health" or "Feature Adoption — May 2026").
Click Add chart and select existing charts to add.
Arrange and resize charts by dragging.
Share the dashboard URL with teammates who need visibility.
Troubleshooting: why is my chart empty?
No data is appearing:
Check that the event you're tracking is actually firing. Go to a user's profile and check their event history to confirm the event name matches exactly (case-sensitive).
Verify the time range — charts default to the last 30 days.
Confirm your No-code Event Tracker is published in Production (not just Staging).
Group By shows only one segment:
The user profiles in your dataset may not have the attribute you're grouping by.
Funnel shows 0% completion at step 2+:
Verify the event names for each step are correct and distinct.