Getting user insights from Reactions and Comments
Allow your users to contribute feedback directly on your Announcements with Userflow Reactions and Comments. Getting meaningful feedback usually requires friction — a survey link, a support ticket, a follow-up email. Reactions and Comments eliminate that by embedding feedback directly into the Announcement, right where users are already reading your update. Together, they transform your announcements from a one-way broadcast into a genuine two-way conversation with your users. Instead of guessing how users feel about a new feature, you capture sentiment and qualitative feedback in the moment — no separate survey or follow-up needed. Both Reactions and Comments are optional and can be enabled independently. Use reactions for quick sentiment capture, comments for detailed feedback, or both.
Use reactions to gauge sentiment at scale. See at a glance whether an announcement landed positively, negatively, or somewhere in between.
Use comments to surface specific feedback. Capture confusion, excitement, feature requests, or concerns you might otherwise never hear about.
Use them together for the complete picture. Reactions provide the quantitative sentiment data, while comments provide the qualitative context behind it.
What are Reactions?
Reactions let users express how they feel about an announcement with a single click. Three emoji options appear inline at the bottom of the announcement. 😁 Negative 😐 Neutral 🙂 Positive When a user clicks an emoji, it becomes visually active (highlighted) while others fade. This gives users a quick, low-friction way to share their sentiment.
How Reactions work
One reaction per announcement. Each user can select only one emoji per announcement.
Reactions can be updated. Users can switch between reactions (e.g., from Neutral to Positive). The update reaction replaces the previous one in your analytics.
Reactions cannot be removed. Once a user submits a reaction, they can change it to another emoji, but cannot deselect it entirely.
Confetti animation
When Reactions are enabled, an optional confetti animation can play each time a user submits a positive reaction. This setting is available only when the ‘Enable reactions’ toggle is turned on.
What are Comments?
Comments give users a private way to share written feedback directly on an Announcement. A text input field appears below the reactions area (or on its own if Reactions are disabled).
How Comments work
Private by design. Comments are sent directly to your team in Userflow. They are not displayed in a public thread and are only visible to admins and builders.
Multiple submissions allowed. Users can submit more than one comment on the same announcement.
1,000-character limit. Each individual comment submission can be up to 1,000 characters.
Comments are permanent. Once submitted, comments cannot be edited or deleted by the user.
Default placeholder text: “Have feedback? Send it our way.”
How to enable Reactions and Comments
These settings are configured per announcement in the Announcement Builder.
Open Announcements from the sidebar and select the announcement you want to configure (or create a new one).
In the left-hand panel, select User feedback.
Use the toggle switches to enable/disable User feedback options in the right-hand panel.
Edit the placeholder copy, if desired. If you don’t edit the placeholder copy, the default will be used.
Configuration options
Comments settings
Enable comments: Turns on the inline feedback text input field below the reactions area.
Placeholder copy: Customizes the placeholder text inside the input field. Max 200 characters. Default: “Have feedback? Send it our way.”
Submitted response copy: Customizes the success message shown after a comment is submitted. Max 200 characters. Default: "Thank you for your feedback!”
Reactions settings
Enable reactions: Turns on the three-emoji reaction row at the bottom of the Announcement.
Enable confetti: Adds a celebratory confetti animation when a user submits a positive reaction. This option appears only when reactions are enabled.
Preview
Any change you make to the toggles or copy fields in the User feedback panel is immediately reflected in the preview. If both toggles are off, the preview shows the standard Announcement without the feedback section.
Analytics for Reactions and Comments
Once you enable Reactions or Comments on an announcement, your analytics view updates to reflect the fuller picture of user engagement. In addition to views, you'll now see a stacked bar chart combining Views, Reactions, and Comments in one place — making it easy to compare how users are interacting with each announcement and spot patterns across your update history. Each announcement displays its own totals for Views, Reactions, and Comments under the Analytics tab. On your dashboard, the aggregate across all announcements works the same as before — in addition to Reactions and Comments as two new metrics alongside Views. Metrics are stacked to show the most accurate data.
Filtering to see who commented or reacted
The Analytics tab shows your total Views, Reactions, and Comments for an announcement, plus a list of users who saw it — but that list isn't filterable by "left a comment" or "left a reaction" on its own. Finding just the users who engaged currently means scrolling the full list or exporting it.
Until direct filtering ships on the Analytics tab, you can isolate engaged users with a saved segment:
Create a new segment based on the Announcement comment submitted event (or the reaction equivalent), scoped to the specific announcement.
Save the segment — naming it after the announcement makes it easy to find and reuse (e.g., "Commented on [Announcement name]").
Open the announcement's Analytics tab and apply the saved segment as a filter.
The user list now shows only users matching the segment, comments included — no export required.
Note: This has to be set up per announcement, and only applies to announcements with Comments or Reactions enabled. Native filtering and sorting directly on the Analytics tab is a planned enhancement — this workaround is the current path until that ships.