Standard Attributes

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The following attributes come “out-of-the-box” with Userflow. Use attributes in auto-start conditions, targeting/segmentation, and event tracking.

To create a new attribute:

  1. Select Settings > Attributes from the sidebar.

  2. Click New attribute.

  3. Complete the details, and click Create attribute.

Userflow Attributes

Category

Display Name

Field Key

Data Type

Description

User

Email

email

string

User’s email address

User

First Seen

first_seen_at

datetime

When the user was first seen by Userflow

User

Last Seen

last_seen_at

datetime

When the user was last seen by Userflow (the latest user interaction)

User

Name

name

string

User’s full name

User

Signed Up

signed_up_at

datetime

When the user first signed up in your app

Company

Company First Seen

company_first_seen_at

datetime

When a member of the company was first seen by Userflow

Company

Company Last Seen

company_last_seen_at

datetime

When a member of the company was last seen by Userflow

Company

Company Name

company_name

string

Company’s name

Company

Company Signed Up

company_signed_up_at

datetime

When the company was first signed up in your app

Event

Announcement Comment

announcement_comment

string

Userflow announcement comment

Event

Announcement ID

announcement_id

string

Userflow announcement

Event

Announcement Name

announcement_name

string

Userflow announcement name

Event

Announcement Reaction

announcement_reaction

enum (positive,neutral,negative)

Userflow announcement reaction

Event

Announcement Version ID

announcement_version_id

string

Userflow announcement version

Event

Announcement Version Number

announcement_version_number

integer

Userflow announcement version number

Event

Assistant Conversation

assistant_conversation_id

string

Userflow AI assistant conversation

Event

Assistant ID

assistant_id

string

Userflow AI assistant

Event

Assistant Message

assistant_message_id

string

Userflow AI assistant message

Event

Assistant Message Rating

assistant_message_rating

enum (like,dislike)

Userflow AI message rating

Event

Assistant Message Scale Max

assistant_message_scale_max

integer

Max possible CSAT score

Event

Assistant Message Scale Rating

assistant_message_scale_rating

integer

CSAT rating

Event

Assistant Name

assistant_name

string

Userflow AI assistant name

Event

Assistant Version ID

assistant_version_id

string

Userflow AI assistant version

Event

Assistant Version Number

assistant_version_number

integer

Userflow AI assistant version

Event

Banner ID

banner_id

string

Userflow banner

Event

Banner Name

banner_name

string

Userflow banner name

Event

Banner Session ID

banner_session_id

string

Banner session

Event

Banner Version ID

banner_version_id

string

Banner version

Event

Banner Version Number

banner_version_number

integer

Banner version

Event

Checklist ID

checklist_id

string

Userflow checklist

Event

Checklist Name

checklist_name

string

Userflow checklist name

Event

Checklist Session ID

checklist_session_id

string

Checklist session

Event

Checklist Start Reason

checklist_start_reason

string

Why checklist started

Event

Checklist End Reason

checklist_end_reason

string

Why checklist ended

Event

Flow ID

flow_id

string

Userflow flow

Event

Flow Name

flow_name

string

Userflow flow name

Event

Flow Session ID

flow_session_id

string

Flow session

Event

Flow Start Reason

flow_start_reason

string

Why flow started

Event

Flow End Reason

flow_end_reason

string

Why flow ended

Event

Flow Step Name

flow_step_name

string

Flow step

Event

Flow Step Number

flow_step_number

integer

Flow step number

Event

Page URL

page_url

string (URL)

URL where event happened

Event

Text Answer

text_answer

string

Free-form response

Event

Number Answer

number_answer

number

Numeric response (NPS, ratings)

Event

List Answer

list_answer

array<string>

Multi-select answers

Event

Viewport Width

viewport_width

integer

Browser width

Event

Viewport Height

viewport_height

integer

Browser height