# Funnel Analysis
Funnel Analysis shows you exactly where users drop off as they move through a process in your product — so you can identify friction points, measure the impact of improvements, and prioritize what to fix first.
Funnel Analysis is part of Userflow's Product Adoption Insights suite. You create funnels in [Chart Builder], alongside [Usage Analysis] charts and [Group By] segmentation.
What you can analyze
- Conversion optimization: Find which steps have the highest drop-off rates so you know where to focus improvement efforts.
- User experience insights: Identify friction points where users struggle or abandon a process.
- Performance tracking: Measure how product changes affect conversion rates over time.
- Segmentation: Compare how different user groups move through the same funnel.
Creating a funnel
- Select Charts from the sidebar and click Create chart.
- Enter a name for your chart.
- Select Funnel.
- Click Select event to choose the first step in your funnel.
- (Optional) Enter a display name for this step.
- (Optional) Click Add condition to filter this step by specific event attributes (e.g., a specific page URL for a Page Viewed event).
- Click Add Step and repeat for each subsequent step. You can add up to 10 steps.
- Select User funnel or Company funnel to switch the data view.
- Click Save chart.
Note: Only event attributes can be added at the step level. User and company attributes apply at the global level — use Global filters for those.
Reading funnel data
The table below the chart shows for each step:
| Column | What it means |
|---|---|
| Number | Users who completed this step |
| % Completion | % of step-1 users who reached this step |
| % Step Completion | % of previous-step users who reached this step |
| Drop-offs | Users who exited at this step |
| % Drop-off | % of step-1 users who exited at this step |
| % Step Drop-off | % of previous-step users who exited at this step |
Hover over any bar in the chart to see the callout data for that step.
Exporting funnel data
You can export the users at any funnel step to CSV for targeted follow-up or analysis in other tools.
- Hover to the right of the step you want to export data for and click the export icon.
- Select the Reached step or From prev. step tab.
- Click Export users as CSV.
Global filters
Apply global filters to focus your funnel on a specific subset of users or companies. Click Add global filter in the upper right to filter by user or company attributes and segments.